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PPC Services

Pay per click advertising can generate traffic right away and it’s a nice way to quickly bring your site in front of your potential customers. It is the process of placing ads in strategic places on search engine results pages (SERP) in order to attract highly targeted traffic or leads. It’s simple: Spend enough, get top placement, and potential customers will see you first. If people are searching for the key phrases on which you bid and you’ve placed a well-prepared advertisement, you will get clicks the moment the ad is activated. Effective Pay Per Click services are very important to achieve visibility in all search engines especially when your company is in a competitive market. Skillfully handled PPC search engine marketing placement can save you lots of money and drastically increase your ROI. So PPC advertising is fast: With some systems, such as Google Adwords, you can generate targeted traffic within a few minutes of opening an account.

Manual monitoring of your PPC search term bids – keyword research , understanding demand and behaviour.
Support for Google AdWords, Bing, Facebook and Yahoo! Search Marketing Pay Per Click Programs.
Bid strategy and Price gap elimination between you and your competition (don’t overpay when it’s not necessary).
Minimum and maximum keyword cost PPC bid management.
Ad copy – know how to write the right ads , relevant ads , ensure high click-through rates etc.

As part of our PPC service we perform a great number of tasks, including:

Keyword Research and Selection:
       Whether you have an existing pay per click internet advertising campaign or not, we do complete keyword research to ensure the campaigns are employing the appropriate keywords. We then continually analyze the demand and behaviour to ensure for consistent performance.

Creative Development:
      Our pay per click management includes custom and unique creative writing (titles and descriptions) to help maximize click-through and conversion rates.

Landing Page Identification:
      We find out the best existing destination or recommend improvements to facilitate site level conversion.

Implement Campaign Tracking:
      We will work with your staff to implement tracking codes to aid in tracking conversions from your pay per click marketing campaign.

PPC Account Settings:
      We will establish and monitor the numerous account settings (daily max spend, match type, countries, etc.) to maximize business goals.

PPC Bid Management:
      We provide PPC management tasks including bid gap monitoring, bid price changes and bid position maintenance.

PPC Monthly Analysis:
      We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We develop a written document and then hold a conference call to discuss the previous month’s activities and all the necessary next steps.

Campaign Improvements:
      We will suggest and implement pay per click internet advertising campaign improvement, including changes to title/description copy, keyword list modifications, and bid adjustments.

Creative Testing:
      We will perform periodic of new creative (titles and descriptions).

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